These days videos are everywhere and short videos are ruling every social media platform.

Short videos are ideal for Instagram Reels and YouTube Shorts because viewers are scrolling quickly. Short Videos have higher retention rates and these videos are likely to capture customer’s attention. These videos can easily convey an adequate amount of information quickly.

After the ban of TikTok in India, Google introduced a short video format called Shorts and Instagram introduced Reels.

INSTAGRAM REELS

Instagram reels are the new Instagram 30-second videos that combine music, AR effects, drawing, text, and stickers, and are often multiple clips edited together to tell a story type which can be shared with the followers or everyone in the Explore tab. You can also add your original audio if you don’t want to use available music or audio.

Instagram allows users to choose the speed of their videos and offers 0.3x, 0.5x, 1x, 2x, 3x, and 4x. Users can like, comment, share their own story and send to friends via direct message.

Once you create the reel, you can share it with your friends using sharing options available in Instagram – Feed, Story, and Explore.

In a public account, you can share reels to explore where they will be available for other users via hashtags, effects, and music. But in a private account, you can add reels to your feeds and from there it will be available to your followers. Reels can also be added to the story, it will be there for 24 hours and can be added in an Instagram story highlight.

It’s a way to connect with your audience and reach new customers through Instagram Reels.

YOUTUBE SHORTS

In a blog post, Youtube CEO Susan Vozchiki said the short video product from Shorts, which is now in beta in India, has 3.5 billion daily views.

One of its features is a multi-segment camera that allows you to combine several video clips. If you want to add background music to your video can add it from a library of songs available there.

But like Instagram, there is no option available to add original audio here. To decide the speed, one can choose from the available options YouTube offers 0.3x, 0.5x, 1x, 2x, and 3x. YouTube allows users to create up to 60 seconds of video whereas Instagram only allows 30 seconds of video. There are so many effects of AR and stickers are available on Instagram but currently, YouTube does not have these features.

Our lives are getting busier and more people are attracting to short-form videos. Businesses can hire social media marketing agency in India to incorporate Instagram Reels and YouTube Shorts in their digital marketing strategy. Short videos also tend to go viral much quicker. Businesses can create behind-the-scenes videos and how-to videos to engage their target audience.

If you’re wondering how Instagram Reels and YouTube Shorts can be the right social media platform for your business, then consider the best social media agency in India to help you with this. Let them create the right strategy and right platform for your business now. Best Digital Marketing Agency in Banglore , Dazzel Digital, helping brands to understand and use digital marketing needs to reach their target audiences. We believe that every industry should have a video marketing strategy. Get in touch with us and start making more website videos to build trust and connect with your audience.