A man was on his way when suddenly his car broke down. After three hours of waiting & exhaustion in the sun, he saw a villager & ran to him for help. The villager hit & fixed something inside the bonnet. The happy man offered him to pay for this two-min wonder, but was surprised in return to hear,

“Just 1000 Rupees Sir, 100 for the hit, 900 for knowing where to hit.”

Similarly, every business should know which strategies hit the most for them. So let’s see 2019 hit Digital Marketing Trends which can boost your business car for extra mileage.

1. Ever-evolving Content Marketing

CONTENT MARKETING IS A COMMITMENT, NOT A CAMPAIGN. SO WHY BUILD LINKS? BUILD RELATIONSHIPS …

Statistics claim that an average consumer hits as many as 5,000 or more ads daily, and of 590 total media minutes spent, they note 153 ads. But what’s the average number of ads that engage the consumer? Just 12!

Watching, reading, listening, streaming, posting content on digital media today is like never before. Steve Jobs says, “A lot of times people don’t know what they want until you show it to them.” So whenever you deliver your content, it’s like you’re presenting your menu to the customer. So if it’s mouth-watering, even if it’s undiscounted, they’ll lose no time in switching to Swiggy / Zomato to grab it asap.

Thus, the focus should be on how to impress the reader with your knowledge, expertise or ethos.  

IF PEOPLE BELIEVE THEY SHARE VALUES WITH YOUR COMPANY, THEY’LL STAY LOYAL TO YOUR BRAND. IT’S JUST LIKE IF YOU LOVE DHONI, YOU AUTOMATICALLY LOVE CSK !!

2. Increasing Popularity of Voice Search

Voice Search is definitely the next big thing in Digital Space. People’re no longer afraid of machines. Honestly, it’s the machine-love that’s driving all crazy, whether kids, teens or adults.

Researches reveal :
• 2 of 5 adults perform a voice search at least once a day.
• 50% of all searches will be accomplished by voice search in 2020.
• Amazon Echo was the top selling product on Amazon.com during the holidays.
With the surging buys in Google Assistant, Siri, Microsoft Cortana, and Amazon Alexa, if your business is ill-prepared for massive home-assistant technology, it’d be like sinking at the shore!

 3.  Explosion in Reach of Video Content

Video marketing is undoubtedly one of the newest additions to your promotion toolbox. When it comes to making customers feel good about their choices, video content completely steals the show.
A product video on your landing page can increase conversions by 80%. Studies show that 74%users after watching an explainer-video about a product subsequently bought it. 57% of consumers say that videos gave them more confidence to purchase online…

Videos increase the time spent by visitors on your site. This not only helps you build trust for your brand, but it also signals search engines that your site has good content.
ADVANTAGES OF VIDEO MARKETING
• Increases ROI
• Boosts Conversions & Sales
• Encourages Social Shares
• Buys You Google’s Love

4. Advent of AI & Chatbots

Chatbot or chatterbot is an Artificial Intelligence (AI) feature that is trending across messaging platforms to serve smart user interfaces for the Smartphone Era.
It’s a computer program that simulates human conversation through voice commands or text chats or both. Eg: Siri, Alexa, Google Assistant.
A bot can understand both written & spoken content and deliver relevant information for the query.

5. Decline in Organic Traffic

Advanced Web Ranking reports, “The first search result on a Google SERP was clicked 28% of the time. That’s more than double the pages that ranked second and nearly seven times more than the fifth result.” So it’s all about who touches the Finish Line first. “If you ain’t first, you’re last.”
With the exploding monetization tactics to magnetize leads & traffic, no business can thrive with baby steps of organic promotion.

6. Introduction of AMP

Imagine you’ve swung onto Saavn for Rap-Bites or after long hours of outfit hunting on Flipkart, suddenly your page displays the dreadfully dancing dots…

Then? Surely your heartbreak!

Thus, optimizing the experience of mobile browsing for all users by standardizing a mobile version of your site with AMP to get rid of all the elements that take a toll on your site’s speed and performance, is the need of the hour, so that your customers don’t switch.

7. Demand for Programmatic Algorithms & Sentiment Analysis Tools

The programmatic system uses AI to determine what kinds of ads will run and where they’ll be placed. It’s a market automation system that “learns” what type of campaigns offer the best return. Programmatic advertising ad spend is predicted to hit 33 billion this year.
Now, you can rely on an algorithm that determines where your ad money is best spent. You just to feed your programmatic solution some info about your campaign & key performance indicators. It not only saves time & money but also ensures constant campaign tracking.
Sentiment Analysis is the new system of a new digital age. It’s a technique to know what & how people are talking about your brand. Discovering what types of posts drive the most likes, retweets, and shares across your social networks, you can optimize your strategies to drive the greatest results.

8. Hyper-targeted Personalised Approach 

Micro-targeting uses both in-depth customer data and marketing automation to deliver highly-targeted, personalized messages across various platforms for a targeted audience. It aims to understand the buyer journey & add value, employing various strategies like:

• Rise in Micro Moments
• Live Video
• Events
• Experiences
• Impactful Insta Stories, WhatsApp & Facebook Ads

9. Influencer Marketing

Every influencer is incredibly powerful in his niche and commands not only a larger audience’s attention but also their trust. So if you wish to attract a quality audience, to engage with industry influencers is an effective marketing strategy.

10. Omni-channel Marketing

It aims to create a seamless, uninterrupted customer experience across all channels, taking digital interactions, like social media, e-commerce purchases with offline outputs and integrates them with interpersonal interactions, to ensure that while your customer is on a buying mode, he can get from point A to point B without any roadblocks.
Simplicity Index reports, 64% of consumers willfully pay more for a simpler experience.
What do you think about the strategies discussed? Do you think I missed something important? Like & share this post if it’s useful. Or leave a comment below. I’d like to hear from you.