These days there has been a noticeable growth in the competition between the companies to sustain in the market. The various business are struggling to stay on the same page as that of their customers. The changing consumer behavior has summoned the business enthusiasts to pull up their socks and work on reaching the wider audience. Working on digital marketing operations, we can bridge the divide between what customers expect and what they get.

Due to the changing customer behavior, the digital marketing operations are becoming vital in order to deliver quality product and reach masses. These will be beneficial for various organizations to achieve their business goals. The marketing operations such as skilled labor, efficient processes and advanced technology are essential in order to shape the customer interactivity.

When dealt efficiently, these marketing operations can be of great benefit. As the researchers say marketing operations provide a 15 to 25 percent improvement in the marketing effectiveness and guarantee a measurable return on the heavy investments. Achieving these type of level of improvement is every organization’s ambition. Hence marketers are embracing the change with open arms by adopting digital marketing strategies to expand their productivity.

In contradiction to traditional marketing tactics, the modern conventions are far more superior to achieve the objective. The five steps to execute marketing operations into the digital era are listed below:

Customer Insights

The driving step to begin with the digital marketing is to have the customer insights and truly understanding your customers. Knowing your customers involves consistent follow up of customer behavior and attitude. This is executed by process of tracking, analyzing, and interpreting the targeted audience.

The objective is to focus on target and shaping the experience and optimizing the services delivered. Organizations should map detailed customer decision journeys using advanced tech such as Click Fox. It is very important to note that

Focus shall be placed on collecting and making sense of the data.

Quickly and continuously delivering the analysis.

Automatic processes so as to scale this capability.

Keeping in mind the competitive scenario, most companies are now creating customer insights programs such as monitoring and reacting to social media conversations. This is definitely going to help the business understand the audience’s demand.

Customer Experience

In order to sustain the customer with the business, it is crucial to take care of their demand. The customer experience works in a loop. If a customer is not satisfied, he will stop doing the business. Thus paying attention to customer’s journey equally important.

This is a two way flow of information from the customer’s part and the marketer’s part. The most important thing is to take note of the back-end systems such as order management and fulfilment. Marketing, sales, support, service and operations are also negotiable.

Advanced marketing technology

In order to walk hand in hand with the digital platform, and expand the business over various channels; it is important to adopt advanced marketing technologies. These technologies allows companies to automate processes, personalize interactions, and coordinate actions.

The system should be durable and flexible enough to work with large platforms such as Adobe or Oracle, as well as point solutions that are constantly innovating.

Governance and Process

Once you have the right technology, now is the time to hire people, get the processes and governance to ensure the functions and productive use of technology. People will look after how the data will be shared across organizations and which capabilities will be managed in-house or externally.

Performance analysis and metrics

Lastly, using the best metrics to ensure the success and objectivity is the aim. As the companies become more customer-centric, they need to expand their narrow set of metrics. They should focus more on customer’s journey and customer’s interactivity that focusing on simply product and regional activity.

The companies should emphasize on customer behavior and processes such as how quickly a product has been launched. Metrics should be convenient for the decision makers to understand and focus on future opportunities, than focusing on the past activates.

No matter how bizarre it sounds, the fact of the matter is that digital marketing tactics have surpassed the conventional marketing strategies of our grandfathers. No one knew playing with consumer behavior and few matrices could actually result in the substantial growth of the business. Today’s sophisticated lifestyle of the consumers have made it very easy for the marketers to take a moment and think on their next move!