When building a successful business, one must have an incredibly strong marketing approach. Now for building a proper marketing strategy, one needs to have a calculated approach with either the best digital agencies or with a freelance marketer. It is not some secret that digital marketing can give anyone’s business incredible exposure both in and out of social media. A small business can be recognizable and successful only if it’s equipped with quality sites, blogs, and links. But er must acknowledge the fact that without an efficient and credible marketing campaign it would not be possible. Marketing agencies with the right set of abilities can make your campaign the best. But similarly, so can passionate freelancers. There are viable confusions when choosing between digital agencies and freelancers. In the upcoming points, I have tried to help you out to the maximum extent possible.

A digital agency is a large team of marketing professionals that is managed by a classic hierarchical system where the marketers usually won’t be deciding their projects and will have a set of expected targets to accomplish, placed on them.
When considering hiring a marketing agency, there are several pros and cons.

Service.

Advantages: Best digital agencies, especially the ones we plan to work for long terms with, would possess the knowledge of the company’s visions and objectives, and thus will adjust their marketing projects according to their company’s goals. With such a mindset, the owner can have regular talks with them, ensuring that they meet the expectations and also acknowledge the need of sharing comprehensive reports regarding their developments. The digital agencies will also possess some structure in place regarding adequate communication and service, alongside having meetings to check daily progress.

Disadvantages: When hiring a digital agency, one must be aware that the group of people will naturally care about their reputation. But individual marketers within the agency will not be accountable in the same way. All and all providing exceptional service will not be their priority.

Quality and Time Management.

Advantages: A digital agency will have all the resources in check, and they will finish the project in no time. Not like Freelancers won’t be able to give quality works, but with a bigger project, digital agencies can make the most for the product. A good digital agency has all of its employees equipped with every aspect of the project. They have strategic methods to yield the most out of a project. One even knows how caught up one is, time-wise with the digital agency. Thus, helping the owner to make plans around it.

Disadvantages: A digital agency will often be brimming with projects and will often be pressured by big clients to get results in place of huge remunerations. In such cases, the digital agency will not provide equal attention to small clients. Also, in digital agencies, the marketer will only be available during business hours. If one possesses a business that deals with non-traditional hours, a digital agency will not be able to provide that flexibility. Also, there are chances that the marketer from the agency might get stuck in team meetings, or with potential clients, making them unavailable for longer hours.

Consistency and price.

Advantages: A marketing agency is the best way out when working for long-term projects under sustainable campaigns. Added to this, agencies can also handle almost every aspect of the marketing, starting from the website to every content. With such high-quality work, digital agencies will also offer a comfortable payment schedule.

Disadvantages: Even though there lies a good deal of transparency and quality works, digital agencies have huge overheads. They generally work out of rented spaces and hire creatives, graphic designers, and other necessary specialists, each of them having a huge price tag.

Now on the other side, a freelancer is an independent marketing consultant who will most likely have some experience working for a big company in the past but currently will provide services on their own. Freelancing as of recent statistics has been undertaking an upward curve. But is it worth enough to be chosen over digital agencies? We have to go into the details of that.

Service.

Advantages: Freelancers work on their own and their reputation depends on the type and quality of business they do. They will most likely provide excellent service and ensure that all needs are met. It’s in the best interest of the freelancer to push for results as they would always want you to recommend them to other business owners. They also turn out to be good communicators as they are used to explaining marketing jargon to small businesses.

Disadvantages: For working remotely, sometimes they disappear without a trace, which would hamper the project greatly and even cause further delay. Freelancers also try avoiding contracts as they can bring up legal charges if they don’t complete the work.

Quality and Time Management.

Advantages: Freelancers generally have fewer projects as compared to the top digital marketing agencies and will most likely make your projects a priority. Sometimes, when the projects are large enough, they will work on one project at a time. Thus, increasing the quality of the content and turning out to be almost an in-house marketing professional. They are also the best thing in time management as they have flexible work hours. They easily embrace an unstructured working day and don’t necessarily strive for 9-5 slots. This turns out to be very useful when you have met some crisis during weekends or non-business hours.

Disadvantages: For being the only one handling all the works, a freelancer will naturally take a longer time to finish a project due to a lack of resources. Also, just like the fact they are available at any point in time, doesn’t mean that will come for free all the time. Freelancers often charge extra for working on evenings and weekends.

Consistency and Price.

Advantages: Freelancers are well-rounded professionals and are not new to working for companies. They are mostly people who have worked under bigger companies before, thus allowing them to have a broader perspective when it comes down to marketing and perceiving the business world. Also, freelancers can be handpicked according to needs, be it website building, SEO management, or anything else. As compared to top digital marketing agencies, a freelancer won’t demand a full-time, in-house salary, instead might offer a per-project per hour price. Even the fact that freelancers work in their own time, it allows them to be far more productive.

Disadvantages: Freelancers with a broad range of focused skillset will be very difficult to find, which means the owner would most likely have to hire more than one freelancer. This will not only divide the attention but also turn out to be time-consuming. Lastly, even though freelancers don’t demand full-time payments, their payment schedule as per their will might be a little tighter at times as compared to agencies.

So, it turns out to be very vivid that either of the two options has its own set of advantages and disadvantages. The owner when hiring needs to look over at the skills he or she needs in doing the projects, the type of performance needed, the budget he or she can pull off, and a few more factors. Both digital agencies and freelancers can work out perfectly if utilized in the right way, for the right reasons.